Influence By Robert B. Cialdini, PhD


By Robert B. Cialdini, PhD

  • Release Date: 2009-06-02
  • Genre: Self-Improvement
Score: 4.5
From 218 Ratings


Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.


  • Indispensable

    By Alex Banuelos
    As I began to read this book, I first had the impression I was being presented with nothing more than cute common sense. After a couple chapters, though, its contents began reframing my view of the world in influential and inspiring ways. This book has changed my life dramatically. Thank you for your thorough work, Dr. Cialdini.
  • Practical

    It was psychology without the jargon. A good book to enhance your critical thinking skills and the book highlights how important that skill is today. Great real world examples!
  • Sloppy digitization

    The ebook has none of the illustrations and photos that are included in the printed version.
  • Not bad

    By MarcoCrrnz
    The book takes a humorous approach in explaining why we get persuaded by salespeople and advertisers.
  • Insightful Read With Lots of Research Anecdotes

    By ahlac
    This book was first published in 1984. No doubt, there is much greater awareness of the psychological fallacies today. A lot of the cited research were from the 1970s and I was a bit disappointed than the anecdotes (e.g. Tupperware parties) were also from that era. It would be great to see an updated version with modern anecdotes, e.g. how Facebook leveraged the same "endless chain" strategy (win a user, then get friend list to market to) to grow its user base.
  • Good, but an editor, please!

    By AguaJefe
    This book has great insights as to what inspires us to agree/buy/accept what is offered. Unfortunately, as an academic, Cialdini gets too wrapped up in his own verbosity. His style is pedantic and egoistic. Too bad, because I learned a lot from slogging through it.
  • Good book but missing figures

    By Élias de Kelliwic’h
    I rate the book 5* but the book is missing multiple pictures. You get only the annotations and no pic. So 3* only, until they fix it.
  • Extremely insightful book!

    By 0.7734
    Really enjoyed reading this book. Talks about the automatic responses and behaviors we tend to engage in as well as solutions to these automatic responses. I've used the because tactic when asking favors and so far it's success rate is 100% I've asked for 8 favors adding the because at the end and a reason obviously. Good quick fun and energetic read.
  • So mad I loaned mine out!!!

    By J. AGGA
    This was probably the best book I ever read. I'm buying it again on my iPad because it was just that good. Loaned my paperback to a friend and never got it back :-(
  • A Must Read

    By whuggie
    Easily one of the best psychology textbooks I have ever read. Full of great academic research, this book is a must for anybody studying psychology or simply interested in learning more about how people work.